Take time to sign and include a brief personal message in your greeting cards to make a greater impact on your clients. It does not take much effort to increase the significance of your greetings, and your clients will notice you took the time. Personally addressed envelopes also signify a greater level of care.

Below are some suggested messages appropriate to the occasion to add to your greeting cards.

Birthday

Organize your birthday greetings to be sent at the beginning of each month to clients with birthdays in that month.

Your clients will also appreciate your acknowledgement of their children's birthdays, and these children could be potential future clients.

Best wishes on your birthday and throughout the year.
Celebrate and have a great birthday!

Holiday

Recognize the religious and cultural traditions of your clients, making sure your message is appropriate. A generic card that says "Happy Holidays" or "Season's Greetings" is often used. Thanksgiving and New Year's greeting cards may be sent as an alternative to the season's religious holidays.

Thinking of you during the holidays.
In this time of giving thanks, I am thankful for you.
Wishing you the best in the New Year.

Congratulations

Make a special effort to stay informed of your clients' accomplishments or good news and tell them you noticed. Congratulations cards are useful to keep on hand to mail as opportunities arise throughout the year.

I heard the great news, congratulations!
Saw you in the newspaper, great job!

Thank You

Let clients know you appreciate them by sending a personal message. Drop a card in the mail following a sales appointment, business event or a referral from a client.

I appreciated your help.
Thanks for your time.
Thanks for the referral.

Sympathy

During a time of loss or sorrow, clients will appreciate your message of concern and thoughtfulness. Resist putting a positive spin on your message such as, "Your loved one has moved on to a better place." Instead, concentrate on showing support or offering help.

Special thoughts are with you during this difficult time.
Heartfelt sympathy to you and your family during this time of sorrow.

Note Cards

Note cards are one of the most useful greeting cards for staying in touch with clients and can be used throughout the year. They are appropriate for all occasions and may have the greatest impact when least expected. Make a special effort to recognize your clients with brief personal notes at unexpected times as well as special occasions such as a new home or job. This will let them know you are thinking of them, which may encourage them to contact you more often.

Just wanted to say hello, it's been awhile since I've heard from you.
Thinking of you during this exciting time in your life.