6 Facts You Didn’t Know About Business Greeting Cards

Business greeting cards have long been a staple of building relationships in the professional world, offering a personal touch to client communication and corporate relationships. Whether it’s expressing gratitude, celebrating milestones, or sending warm wishes on holidays, there’s a card for every occasion and sentiment.

Today, greeting cards remain an invaluable way to connect with clients and colleagues, especially for building connections in a predominantly digital world. But how much do you truly know about business greeting cards? Their history, effects, and benefits just might surprise you. By the time you’re done reading this post, you’ll understand why these cards remain relevant and how they can enhance your brand’s image.

1. Greeting Cards Have Ancient Origins

Greeting cards may seem like a relatively modern invention, but they have ancient roots. Historical evidence shows that people in Ancient China and Egypt exchanged messages to celebrate holidays and express goodwill.

The tradition of sending cards as we know it today began in the 15th century in Europe and gained popularity during the Victorian era. Greeting cards continued to evolve, but their purpose remains the same: to connect people and share meaningful moments across time and distance.

2. Christmas Is the Most Popular Greeting Card Holiday

With billions of greeting cards exchanged yearly, Christmas remains the most popular holiday for sending and receiving greeting cards. It’s a time when businesses and individuals alike extend warm wishes and express gratitude to those who have supported them throughout the year. The tradition of sending Christmas cards goes all the way back to the 1840s in London. Today, businesses use this holiday as an opportunity to show appreciation and strengthen relationships with clients.

3. Birthdays Are the Most Popular Greeting Card Occasion

While sending holiday cards is a great way to show appreciation and maintain connections, businesses can also benefit from recognizing other special occasions. Birthdays are the most popular occasion for sending greeting cards, and acknowledging an employee or client’s birthday can go a long way toward proving that you value them as individuals.

For example, financial birthday cards for clients have grown in popularity, demonstrating a blend of thoughtfulness and professionalism. This small gesture can grow valuable relationships by reinforcing a sense of appreciation and trust.

4. One-Third of Small Businesses Send Winter Holiday Cards

A 2022 study published by the Greeting Card Association found that approximately one-third of small businesses send winter holiday cards each year. This practice has held steady and is expected to remain stable or increase slightly in the coming years. Interestingly, while digital communication has surged, a remarkable 87 percent of these holiday cards are still sent in physical form.

Physical cards create a tangible connection, and the process of receiving, opening, and reading a card adds a level of warmth and sincerity that emails or text messages often lack. This dedication to traditional holiday greetings highlights the enduring value of physical cards in fostering meaningful business connections.

5. E-Card Sales Are Predicted To Rise

Although physical cards dominate the market, e-cards are steadily gaining traction, particularly among modern, eco-conscious businesses. Advancements in technology have enabled businesses to create beautifully designed e-cards that are interactive and customizable.

E-cards offer convenience and cost-effectiveness, especially for businesses with international clients. They also allow for integration with social media and other digital platforms, expanding the reach of these greetings. Despite the rise of e-cards, it’s crucial for businesses to carefully consider their brand identities and audience preferences so every greeting feels genuine.

6. The Greeting Card Industry Is Becoming More Sustainable

Sustainability is a growing priority for businesses in every sector, and the greeting card industry is no exception. Many companies have made great efforts to lower their environmental footprint by using recycled paper, reducing single-use plastic waste, and offsetting carbon emissions.

For businesses prioritizing sustainability, choosing eco-friendly greeting card suppliers can reinforce their commitment to ethical practices. This added conscientiousness appeals to eco-conscious clients and enhances a business’s reputation as socially responsible and forward-thinking.

Business Greeting Cards Can Provide Invaluable Benefits

Although professional greeting cards undoubtedly have a profound impact on relationships, some businesses remain unaware of the value they hold. Let’s explore in more detail why business greeting cards are worthwhile for increasing brand visibility and promoting business growth.

Strengthens Professional Relationships

A thoughtful business greeting card is a great way to build better professional relationships by showing appreciation. This simple, personal touch highlights the importance of the people behind the work and plays a key role in creating lasting partnerships. Acknowledging someone’s efforts through this gesture underscores your dedication to maintaining meaningful connections.

Reduce Customer Churn

Business greeting cards can be a proactive way to reduce customer churn by keeping clients engaged and valued. Sending an unexpected card to celebrate milestones, express appreciation, or mark holidays lets your clients know you care about their satisfaction and ongoing engagement. This care can make them less likely to switch to competitors.

Enhances Brand Reputation

The quality and thoughtfulness of a greeting card reflect directly on your brand. A beautifully designed, well-thought-out card reinforces your company’s image as professional and attentive, demonstrating your organization’s ability to prioritize customers and partners.

A custom card featuring your company’s logo, crafted from premium materials, conveys high standards. This attention to detail can set your business apart in highly competitive industries, portraying you as a brand that values quality.

Cost-Effective Marketing

Using greeting cards for targeted, personalized outreach offers companies a more cost-effective marketing strategy. Unlike traditional advertising, greeting cards directly reach your audience with a tailored message, creating moments of recognition and appreciation while subtly promoting your brand. For a relatively small cost, greeting cards are a valuable marketing touchpoint that keeps your business top of mind throughout the year.

Boost Employee Morale

Acknowledging employees’ hard work and achievements is essential for a positive workplace culture. Sending greeting cards to celebrate work anniversaries, birthdays, or accomplishments boosts morale and fosters belonging. It’s a simple investment with a substantial return.

Business greeting cards are powerful tools for strengthening emotional bonds and creating impactful moments of connection that set your brand apart. We hope these facts on business greeting cards have illustrated how these gestures can have a profound impact on your relationships and your brand’s reputation.

If you’re considering incorporating business greeting cards into your professional outreach strategy but don’t know where to start, investing in expert-created designs and thoughtful customization is key. Wall Street Greetings can help you make a lasting impression with every card sent. Contact our team to get started selecting greeting cards that resonate with your partners, prospects, and trusted employees.